18 Jan 2021
IDC A/NZ survey finds 60% of SMBs are in survival mode due to the pandemic, but expect to increase IT spending in 2021
SYDNEY, AUSTRALIA, 18th January 2021 – In Q4 2020, IDC surveyed 1210 small and medium businesses* across Australia and New Zealand to understand their priorities, challenges, and planned technology investments in 2021. The survey found that 60% of A/NZ SMBs are in a crisis or survival mode due to the pandemic.
“The impacts of the lockdowns and work-at-home directives have not only delayed projects or initiatives, but also exposed SMBs shortcomings in connectivity, support, security, and sourcing. Business resiliency of these SMBs was put to the test as their IT systems adapted to a new operating environment.” says Chris Morris, Vice President, Cloud Services and Partner at IDC Asia Pacific.
Increased investment in cloud-based solutions brings opportunities for vendors serving the SMB market. The need for access to support during both implementation and ongoing management will persist as solutions evolve and increase in complexity. Implementation and integration of the cloud solutions will provide the largest opportunities for vendors as SMBs grapple with requirements for industry compliance, security and resiliency.
“COVID-19 has challenged SMBs’ digital transformation journey beyond their capabilities. With digitalisation being the focus for A/NZ SMBs in the next 24 months, these businesses will require tech and business professional services as much as technology itself,” says Morris “SMBs are often challenged on their levels of technology and business digital skills and increasingly reliant on their technology suppliers. Suppliers are advantaged if they can deliver what is needed. Success with the SMBs will be contingent on an understanding of their businesses and consistent trusted relationships,”
For more information about IDC’s Australia and New Zealand SMB multiclient research study please contact Lynn Vuong, IDC A/NZ sales director at firstname.lastname@example.org. For media enquiries please contact Yvonne Gill email@example.com
*Small and medium businesses are defined as businesses with less than 500 employees.
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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading tech media, data and marketing services company. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights: http://bit.ly/IDCBlog_Subscribe.
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