target audience: TECH SUPPLIER Publication date: Nov 2024 - Document type: IDC Survey Spotlight - Doc Document number: # US52421924
Impact of GenAI on Business Intelligence and Analytics
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Abstract
This IDC Survey Spotlight presents findings from IDC's North American Business Intelligence/Analytics Survey around the impact of GenAI on business intelligence and analytics. It covers 680 organizations in the United States and Canada from SMBs to enterprises.
"One of the biggest challenges around business intelligence and analytics within organizations is the lack of skills or staff to support the demand for insights from business users. Introducing GenAI capabilities into business intelligence and analytics solutions will empower business users with more self-service analytics capabilities and also guide users on using advanced analytics techniques," says Megha Kumar, research VP, Analytics and AI.