target audience: TECH BUYER Publication date: May 2023 - Document type: Tech Buyer Presentation - Doc Document number: # US50623523
Market Trends for CX Tech Buyers, 2Q23
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- 14 slides
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Abstract
This IDC Tech Buyer Presentation illuminates key market trends from a recent IDC global survey, including digital leaders and followers, planned 2023 IT spending, recession scenarios, and the impact and top risk factors for technology strategy and budgets. IDC guidance includes digital followers modeling the behavior of digital leaders, recommendations on IT spending, and a focus on digital growth coming out of the recession. Success with digital growth and CX depends on unified customer data platforms (CDPs), real-time personalization, and customer analytics/AI tools that use CDP to deliver empathetic experiences to each customer during their journey with brands that improve trust, loyalty, and revenue.
This IDC Tech Buyer Presentation is primarily focused on technology buyers; however, the survey data discussed may also be of value to technology suppliers.