target audience: TECH SUPPLIER  Publication date: Apr 2023 - Document type: Market Presentation - Doc  Document number: # US50585823

IDC Market Glance: B2B Marketing Technology for SMB Companies, 2Q23

By:  Roger Beharry Lall

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Abstract


This IDC Market Glance examines the market for business-to-business (B2B) marketing technology (martech) for small and medium-sized businesses (SMBs) for 2Q23. Based on feedback from SMB users and the martech vendors that service this segment, IDC has created a B2B–specific Market Glance that provides a view on the current B2B-focused, SMB-oriented marketing technologies landscape. This includes core and adjacent segments (and subsegments) and provides an overview of the major vendors within each area.

With over 10,000 self-identified marketing technology applications, small and medium-sized businesses (<1,000 employees) struggle to understand what categories they should invest in and what vendors have enough traction and functionality to warrant short-listing. This research helps organizations focus their martech search and prioritize functional/vendor requirements.



Coverage


Subscriptions Covered

Advertising Technologies and SMB Marketing Applications


Companies Covered


Regions Covered

Worldwide


Topics Covered


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