target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Market Presentation - Doc Document number: # US50573323
Midmarket Martech — Small(er) But Mighty!
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Abstract
This IDC Market Presentation examines the exciting activities occurring in the midmarket marketing space and shows that there are many "islands of innovation" that represent interesting opportunities (or threats) for martech vendors.
Presented at the Best of Breed Marketing Summit (#MartechDay) 2023, this presentation looks below the hype of Big Tech deployments at Fortune 500 organizations and shows that the SMB space is thriving with new martech innovation — from both a user and a supplier perspective.