target audience: TECH SUPPLIER Publication date: Feb 2023 - Document type: IDC Survey - Doc Document number: # US50419023
Macrotrends in Martech Spending, 2023
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Abstract
This IDC Survey reveals that more than half of large U.S. enterprises expect to increase their spending on marketing technology in 2023. The largest portion of spend is expected to be made in marketing administration and management solutions, a category that has traditionally lagged behind solutions for engagement and data and analysis. The analysis is based on IDC's QuickPoll of 105 U.S. enterprises with 1,000+ employees. The survey, conducted in February 2023, is managed by IDC's Global Primary Research Group.