Abstract

This IDC Perspective explains why trust is the most important currency in the digital era as well as a cornerstone of digital health. To build trust, payers should implement AI-powered digital experiences that improve listening capabilities, support first-time resolution of member issues, and improve the consistency and clarity of the information provided. If there is no member trust, then engagement, loyalty, and future growth hang in the balance.

"Member trust is not a 'soft' issue for payers. It is a must-have foundation that brings strategic value to the business in the digital economy. Trust is a key driver of member and provider retention and is the lifeblood of the payer business model," says Jeff Rivkin, research director for IDC Health Insights.

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