TECH BUYER Jan 2023 - IDC Perspective - Doc # US49995423
Payers' Guide to the Future of Trust
This IDC Perspective explains why trust is the most important currency in the digital era as well as a cornerstone of digital health. To build trust, payers should implement AI-powered digital experiences that improve listening capabilities, support first-time resolution of member issues, and improve the consistency and clarity of the information provided. If there is no member trust, then engagement, loyalty, and future growth hang in the balance.
"Member trust is not a 'soft' issue for payers. It is a must-have foundation that brings strategic value to the business in the digital economy. Trust is a key driver of member and provider retention and is the lifeblood of the payer business model," says Jeff Rivkin, research director for IDC Health Insights.
IDC Health Insights: United States Healthcare Payer IT Strategies
Cognitive/artificial intelligence, Future of trust, Governance, risk and compliance infrastructure, Regulatory compliance, Technology buyer, eCommerce
Healthcare strategies, Value-based health
List of Figures
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