target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: IDC Survey Spotlight - Doc Document number: # US49936720
SaaS Providers Leverage a Platform Strategy to Amplify Value and Accelerate Growth
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Abstract
This IDC Survey Spotlight highlights the recent results from IDC CloudShare's emerging ISV global research. The results highlight the growing importance of a platform strategy to SaaS provider success. For this research, a platform is described as a purpose-built business entity using open infrastructure and digital technologies to amplify value by streamlining integration, facilitating interactions, applying governance, and leveraging network effects to scale demand. According to the research, 98% of respondents offer some variation of a platform and have been supporting the platform for nearly four years, on average. Almost half of all respondents built the platform to streamline application and data integration, and 38% included a marketplace as part of the platform.