target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Perspective - Doc Document number: # US49935522
Three Future Consumer Trends to Watch in 2023
Content
List of Figures
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Market Perspective outlines three trends the future consumer team will be watching closely in 2023: the growth of consumer-centric "as a service" offerings; the acceleration of social media as central channels for entertainment, search, shopping, and more; and the rise of the consumer as a content creator.
"IDC continues to build out its research portfolio around the concept of the future consumer and the importance of understanding the mindset of these buyers regardless of whether you are a tech company that sells to consumers, small businesses, or the enterprise," says Tom Mainelli, IDC's GVP of Device and Consumer Research. "We expect these three trends to gain momentum in 2023 and believe all tech companies must understand and plan for them."