Abstract

This IDC Web Conference presents a discussion by IDC's Laurie Buczek on the key predictions shaping the future of marketing and evolving the role of the chief marketing officer over the next one to three years. As the digital transformation of business, consumers, and customers continues, CMOs are shifting their organizations into a strategic role critical to enabling business growth. CMOs, senior IT leaders, and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their people, practices, processes, and technology investment priorities.

To learn more about IDC FutureScape 2023, go to www.idc.com/events/FutureScape.

Coverage