target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Note - Doc Document number: # US49851722
Adobe MAX 2022 — Accelerating the Power of Collaborative Creativity
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Abstract
This IDC Market Note offers a perspective on the latest announcements from Adobe MAX 2022. Adobe showcased new features across the Creative Cloud suite, reinforced Adobe's continued pursuit of attribution and content provenance with the Content Authenticity Initiative, and highlighted the power of Adobe Sensei to "make AI your copilot" in ongoing collaborative creativity. Adobe also announced new partnerships that would bring efficiency and inclusion to the creative process.