target audience: TECH BUYER Publication date: Nov 2022 - Document type: Web Conference Proceeding: Tech Buyer - Doc Document number: # US49829922
IDC FutureScape Webinar: Worldwide Small and Medium-Sized Business and Digital-Native Business
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Abstract
This IDC Web Conference examines the top technology moves SMBs (small and medium-sized businesses) and DNBs (digital-native businesses) will be making over the next few years. SMBs are growing dramatically and will need to be digitally savvy to support that growth and to compete with their larger counterparts. DNBs are growing even more rapidly and have to compete in the core on their digital business models. This Web Conference uncovers the top internal and external technology developments that will be top of mind for SMBs and DNBs, providing insights for both these types of businesses, as well as technology suppliers developing their future SMB and DNB marketing and selling strategies.