TECH SUPPLIER Nov 2022 - Market Note - Doc # US49785722

Braze Customer Conference Helps Enterprise and SMB Organizations "Forge" More Human, Mobile-First Engagements Leveraging Real-Time Data


Roger Beharry Lall
Gerry Murray

This IDC Market Note highlights Braze's customer conference, Forge 2022, held in New York City on October 12-14, 2022. This conference was an opportunity for the company to highlight its developments in the areas of rich streaming data, intelligent optimization, and expanding communication channels. This, along with other recent product launches and customer conferences across the industry, demonstrates the martech arena's vibrancy. New and exciting players enter the market on a regular basis, all with visions of dethroning the historical incumbents through disruptive value propositions.

In the case of Braze, its emphasis on real-time data and focus on the marketing/mobile operations gap set it apart from many incumbents stuck on marketing/sales gaps and scheduled data syncs.



Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us