target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Presentation - Doc Document number: # US49769422
How CEOs and CFOs Value Digital Data, 4Q22
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Abstract
This IDC Market Presentation provides a review of a sample of 2Q22 and 3Q22 earnings calls where executives highlight their investments in data, analytics, machine learning, and AI. These examples are paired with IDC survey research to emphasize the strategic pivot in the market toward executive-level supporting, investment, and messaging around the value of data.