TECH SUPPLIER Aug 2022 - IDC Survey Spotlight - Doc # US49596122

U.S. Midmarket Segment Ripe with Opportunities for Marketing Application Vendors to Increase Brand Awareness


Roger Beharry Lall

This IDC Survey Spotlight, based on July 2022 survey data and displayed across two cohorts (100-499 employees and 500-999 employees), shows brand awareness levels for specific marketing application vendors within the U.S. midmarket (100-999 employees) segment. With nearly three-quarters of the midmarket segment reporting no familiarity with marketing application vendors' brands, this IDC Survey Spotlight brings into focus the opportunity for marketing vendors to engage this segment.


  • 2 slides

Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.

Related Links

Do you have questions about this document
or available subscriptions?

Contact Us