TECH SUPPLIER Aug 2022 - IDC Survey Spotlight - Doc # US49596122
U.S. Midmarket Segment Ripe with Opportunities for Marketing Application Vendors to Increase Brand Awareness
This IDC Survey Spotlight, based on July 2022 survey data and displayed across two cohorts (100-499 employees and 500-999 employees), shows brand awareness levels for specific marketing application vendors within the U.S. midmarket (100-999 employees) segment. With nearly three-quarters of the midmarket segment reporting no familiarity with marketing application vendors' brands, this IDC Survey Spotlight brings into focus the opportunity for marketing vendors to engage this segment.
ActiveCampaign LLC, Oracle Corporation, Salesforce.com, Inc., Sendinblue SAS, SugarCRM Inc., Freshworks Inc., Upland Software, Inc., Mailchimp, Klaviyo Inc., HubSpot Inc., Oracle NetSuite, Zoom Information Inc., Constant Contact, Inc., Microsoft Corporation, Zoho Corporation Pvt. Ltd.