TECH SUPPLIER Aug 2022 - IDC Survey Spotlight - Doc # US49596122

U.S. Midmarket Segment Ripe with Opportunities for Marketing Application Vendors to Increase Brand Awareness

By:

Roger Beharry Lall
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Abstract

This IDC Survey Spotlight, based on July 2022 survey data and displayed across two cohorts (100-499 employees and 500-999 employees), shows brand awareness levels for specific marketing application vendors within the U.S. midmarket (100-999 employees) segment. With nearly three-quarters of the midmarket segment reporting no familiarity with marketing application vendors' brands, this IDC Survey Spotlight brings into focus the opportunity for marketing vendors to engage this segment.


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