TECH SUPPLIER Aug 2022 - IDC Survey Spotlight - Doc # US49535022

Number of Years in Business Impacts SMB Organizations' Marketing Application Purchasing Priorities


Roger Beharry Lall
Katie Evans

This IDC Survey Spotlight provides insight into the 2022 digital marketing deployment plans for SMB (<1,000 employee) organizations, broken down by company age. The research highlights different areas that marketing technology providers should focus their messaging on. These insights help address the unique, often ignored, needs of SMBs during their maturation — from early stage through scale up/scale out to established organization.


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