TECH SUPPLIER Feb 2023 - Market Presentation - Doc # US49393722

IDC Market Glance: B2C Marketing Technology for SMB Companies, 1Q23


Roger Beharry Lall
On-line Presentation


This IDC Market Glance provides a view of the current B2C (business to consumer) landscape for SMB-oriented marketing technologies, including the various core and adjacent segments (and subsegments). This document provides an overview of the major vendors within each area and highlights overarching market trends.

With over 10,000 self-identified marketing technology applications, small and medium-sized businesses (under 1,000 employees) struggle to understand what categories they should invest in and what vendors have enough traction and functionality to warrant shortlisting.


Subscriptions Covered

Marketing and Promotional Applications

Companies Covered

Marigold, Ryte GmbH, Bombora Inc., Infusion Software Inc., Storysnap LLC, Reachdesk, Inc., Google LLC, Airmeet Inc., Inc., Zift Solutions, Inc., mParticle, Inc., Swapcard Corp. SAS, Ltd., Klaviyo Inc., SEMrush Inc., HubSpot Inc., Optimizely, Inc., Bigtincan Mobile Pty Ltd, Microsoft Corporation, Ahrefs Pte Ltd, Seismic Software Inc., Sprinklr Inc., Highspot, Inc., Swoogo LLC, vFairs LLC, PartnerStack Inc., Loom Inc., Optimove Inc., Treasure Data Inc., Upland Software, Inc., LeadIQ Inc., Geskimo Srl, Eventbrite Inc., Squarespace, Inc., ActiveCampaign LLC, API Hub Inc., Writesonic, Inc., Heap Inc., Freshworks Inc., Tealium Inc., Allbound Inc., 5Touch Solutions Inc., Base Ltd., Yoast BV, Copysmith Artificial Intelligence, Inc, Sitecore Corporation A/S, Bizzabo Ltd., ON24 Inc., Zoom Information Inc., Chili Piper, Inc., BlueConic Inc., Alyce Inc., Tango Card Inc., Adobe Systems Inc., Blueshift Labs Inc. , GoTo, Capterra Inc., Typeform SL, Telestream Inc., BloomReach, Inc., Liidio Oy, The Next One's on Me Inc., Intuit Inc., Anyword Inc., CopyAI Inc., Laudable, Hotjar Ltd, Amperity Inc., Constant Contact, Inc., Acquia, Inc., Jasper AI Inc., Influitive Corp, Momentive Inc., Showpad Inc., PeerSpot Ltd., NextRoll Inc., Cvent Inc., Trustpilot, Inc., Oracle NetSuite, Bonjoro Pty Ltd, FullStory, Inc., Apptivo Inc., BirdEye, Inc., Campaign Monitor Pty. Ltd., Auttomatic Inc., TrustRadius, Inc., GetResponse Inc., Act-On Software Inc., WP Engine, LLC, Unbounce Marketing Solutions Incorporated, PathFactory Inc., Cisco Systems Inc., Uberflip, Insider, Bazaarvoice, Inc., SlapFIve Inc., 360insights (Canada) Ltd. , Printfection LLC, Copper CRM Inc., RainFocus LLC, G2, Brightcove, Inc., Vimeo Inc., ChannelAssist Inc.,, Inc., Sendinblue SAS, SugarCRM Inc., Thnks, Skycity Marketing Inc., Yotpo Ltd., Zoom Video Communications Inc., Movable Inc., SimilarWeb Ltd., Content Square SAS, Maximizer Software Inc., Zoho Corporation Pvt. Ltd., Braze, Inc., SEOmoz Inc.,, Inc., Hopin Ltd., TeraLeap, Lusha Systems Inc, MindTickle Inc., Act! LLC, Kaltura Inc., AWeber Systems Inc., Vidyard, Sender Inc., Siteimprove A/S

Regions Covered


Topics Covered

Marketing automation, Marketing operations, Search and discovery, Small and medium-sized business

  • 9 slides

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