target audience: TECH BUYER Publication date: Jul 2022 - Document type: IDC PlanScape - Doc Document number: # US49376722
IDC PlanScape: Future of Customer Experience — Developing a Video Content Strategy
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Abstract
This IDC PlanScape provides a framework for how enterprises can adopt video assets into their content marketing strategy and use applied intelligence (customer data insights and AI/ML) to drive the future of personalized customer experiences. It describes the key evaluation criteria, use cases, risks, and success factors of deploying, implementing, and managing video platforms to redirect existing content marketing programs onto a future of customer experience pathway.
"Every industry has the opportunity to use video to educate, persuade, and communicate with its customers," says Marci Maddox, research vice president, Digital Experience Strategies. "Today's video technology is designed for both creative professionals and nonprofessionals alike. Defining and implementing a cohesive video content strategy can be a game changer in how an organization connects with its employees and customers in a more engaging and immersive manner."