TECH SUPPLIER Jan 2022 - Market Perspective - Doc # US48778622
Top 5 Trends in Consumer Communications to Watch in 2022
This IDC Market Perspective examines the key trends that will impact the consumer communications market in 2022. As service providers continue to recover from the COVID-19 pandemic, the important lessons learned around broadband, service bundling, and changing consumer behaviors will drive the trends that we expect to see in this market throughout the year.
"The pandemic impacted many consumer behaviors, including the way people think about and use broadband services," said Jason Blackwell, research director, Consumer Communications Services at IDC. "Service providers are responding to these changes by increasing availability of higher-speed broadband services and assessing connectivity both inside and outside the home, and these changes will have positive impacts on the overall U.S. broadband picture for the future."