TECH BUYER Oct 2021 - IDC FutureScape - Doc # US47139921
IDC FutureScape: Worldwide B2B Sales Leaders 2022 Predictions
This IDC FutureScape presents IDC's top 10 agenda items for B2B sales leaders for 2022 and beyond.
"B2B sales has been transformed," said Gerry Murray, director of IDC's Marketing and Sales Technology research service. "The two most significant trends that sales teams must master as rapidly as possible are virtual and value selling. These are intrinsic to all aspects of sales as well as customer experience. Digitally determined sellers that lead on these two trends will simply outperform their digital dilettante counterparts."
Analytic applications, Cognitive/artificial intelligence, Customer relationship management applications, IT education and training, Market intelligence, Marketing automation, Marketing operations, Sales operations, Technology buyer
List of Tables
List of Figures
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