This IDC study — a collaboration of IDC and IDC Retail Insights teams — provides an assessment of the next-generation infrastructure components that enterprises need to use as the foundation for a more successful and future-proofed digital transformation (DX) initiative. This IDC TechScape is an evaluation based on a comprehensive framework and a set of parameters that assess vendors relative to one another and to those factors expected to be most conducive to success in a given market during the short term and the long term. This IDC TechScape can be used together with IDC's Worldwide Digital Transformation Use Case Taxonomy, 2018: Experiential Retail (IDC #US44092118, July 2018) to generate a more holistic experiential retail technology strategy.

"DX is playing an increasingly important role in the business and technology strategies of the most successful retailers. Enterprises are finding themselves either embracing and driving digital transformation for greater innovation or letting digital transformation happen to them. Now that we have created the DX use case taxonomy for retail, we are defining the infrastructure that serves as the foundation for greater DX engagement and success," said Robert Eastman, research manager, IDC Retail Insights' Worldwide Retail Technology Strategies service.



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