Analyst Location

Singapore



Coverage



Regions

Asia Pacific

Lavanya Jindal

Senior Research Analyst




  • Generative AI Use Case Taxonomy: The Marketing Function

    $7,500.00  Purchase Generative AI Use Case Taxonomy: The Marketing Function

    By: 

    • Laurie Buczek
    • Marci Maddox
    • Gerry Murray
    • Roger Beharry Lall
    • MaryAnn Holder-Browne
    • Lavanya Jindal
    This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...

    Mar 2024 | Doc #US51973924 | Tech Buyer Presentation

  • Generative AI Use Case Taxonomy: The Customer Service Function

    $7,500.00  Purchase Generative AI Use Case Taxonomy: The Customer Service Function

    By: 

    • Aly Pinder
    • Gaia Gallotti
    • Lavanya Jindal
    • Mary Wardley
    This IDC Tech Buyer Presentation describes examples of key business function use cases specific to the customer service function within the IDC Generative AI Use Case Taxonomy research. IDC defines a use case as a business-funded initiative...

    Mar 2024 | Doc #US51936324 | Tech Buyer Presentation

  • APJ CMO Barometer — Unveiling Key Trends and GenAI Opportunities

    $7,500.00  Purchase APJ CMO Barometer — Unveiling Key Trends and GenAI Opportunities

    By: 

    • Lavanya Jindal
    • Daniel-Zoe Jimenez
    This IDC Survey is based on the Asia/Pacific set of marketing respondents of IDC's Worldwide C-Suite Tech Survey, conducted in fall 2023. The overall Asia/Pacific (including Japan) (APJ) set is of 295 respondents, while there are 35 APJ mar...

    Mar 2024 | Doc #AP50959124 | IDC Survey

More results   for Analyst Research

  • C2G CRM Marketing Campaign Management Market Share 2023

    By:

    • Daniel-Zoe Jimenez
    • Lavanya Jindal

    Products:

    Asia/Pacific Experience Value Streams and Technologies

    Topics:

    Digital transformation, Future of customer experience

    Planned for CY2024 Q2 Market Share Tech Supplier

  • GenAI Use Cases for Marketing

    By:

    • Roger Beharry Lall
    • Laurie Buczek
    • Marci Maddox
    • Gerry Murray
    • Lavanya Jindal
    • MaryAnn Holder-Browne

    Products:

    CMO Advisory Service

    Topics:

    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2024 Q2 Conference: Tech Supplier Tech Supplier

  • Highlights, Insights, and Recommendations from Adobe Summit 2024

    By:

    • Roger Beharry Lall
    • Douglas Hayward
    • Melinda-Carol Ballou
    • Ritu Jyoti
    • Ornella Urso
    • Gerry Murray
    • Alan Webber
    • Lavanya Jindal
    • Marci Maddox

    Products:

    Advertising Technologies and SMB Marketing Applications, IDC Retail Insights: Worldwide Retail Customer Experience Strategies, Persuasive Content and Digital Experience Strategies, Customer Experience Services, Agile Application Life-Cycle, Quality and Portfolio Strategies, Generative AI Strategies, Asia/Pacific Experience Value Streams and Technologies, Enterprise Marketing Technology Applications, Digital Platform Ecosystem Strategies

    Topics:

    Software, Consumer, Applications, Application development and deployment, Big data, Cloud and virtualization system software, Hardware, Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence, Sales operations, Enterprise mobility, Services, Cloud computing, Mobility, Cognitive/artificial intelligence, Digital transformation, Innovation accelerators, COVID-19, Future of customer experience

    Planned for CY2024 Q2 IDC Perspective Tech Buyer


More results   for Planned Research