Simone De Bruin
This IDC Market Note examines the practice of innovation scouting. The concept of innovation scouting is defined, as well as the reasons for engaging in this practice and how it is executed."Innovation is increasingly important for corporat...
The Digital-Native Business Opportunity: Why Segmenting the Digital-Native Business Opportunity Is Crucial for Your Business Strategy
This IDC Market Presentation explores the potential and impact of digital-native businesses (DNBs) in the current technology landscape and explains the main drivers behind increased momentum for investments in DNBs. It defines the concept o...
This IDC Market Glance provides an illustrative overview of the current landscape of digital-native businesses. The document focuses on companies in this space that are either focused on tech-driven business (ISVs and SaaS companies) or foc...
Digital Native Spending Patterns
How VC Funding Drives Digital Native Growth
How to set up a Digital Native program
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