Market Analysis Perspective: Asia/Pacific Customer Data Platforms: The Customer Data Foundation for Empathetic Experiences
The IDC Market Analysis Perspective report delivers a concise view of the customer data platform (CDP) market in Asia/Pacific including Japan (APJ). Technology suppliers' sales, marketing, and product leaders can use this information to und...
This IDC Survey Spotlight depicts the most important business priorities of firms from IDC's ongoing global survey. The top 5 of 12 priorities are ranked by organization roles and executive levels based on the November 2022 survey. Business...
This IDC Market Perspective highlights the importance of AWS for Advertising and Marketing. AWS for Advertising and Marketing is a major development that will reshape the industry. By democratizing distributed data management and AI and ana...
Market Note - Significant Vendor Announcement(s) in Customer Data and Analytics
Market Note - Significant Vendor Announcements in Customer Analytics
PeerScape: Customer Data Platform Implementation Best Practices
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