David Wallace

Research Director, Customer Data and Analytics




By: 
David Wallace
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This IDC Tech Buyer Presentation illuminates key market trends from a recent IDC global survey, including digital leaders and followers, planned 2023 IT spending, recession scenarios, and the impact and top risk factors for technology strat...
By: 
Gerry Murray
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Alan Webber
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Marci Maddox
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Douglas Hayward
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Roger Beharry Lall
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David Wallace
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Sudhir Rajagopal
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This IDC Market Perspective discusses about the Summit 2023 that Adobe held in Las Vegas in the week of March 20, in person for the first time in three years with more than 10,000 attendees, 170 partner companies, and 500 speakers. The main...
By: 
David Wallace
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This IDC Perspective analyzes the primary role of customer data platforms (CDPs) in delivering better customer-centered outcomes. The analysis is based on IDC's Future Enterprise Resiliency and Spending (FERS) Survey and other IDC research....
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    How do CX, Data and Analytics Investments Rank as Most Immune from Budget Reductions in Q1 2023?
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2023 Q2 IDC Survey Spotlight Tech Supplier

    IDC Market Glance: Customer Analytics
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2023 Q2 Market Presentation Tech Supplier

    IDC MarketScape: Worldwide Customer Data Platforms Focused on B2B 2023 Vendor Assessment
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2023 Q2 IDC MarketScape Tech Buyer


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Analyst Location

United States



Coverage

Digital transformation



Regions

Worldwide, North America