David Wallace

Research Director, Customer Intelligence and Analytics




By: 
Lawrence Cheok
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Daniel-Zoe Jimenez
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David Wallace
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Cynthia Li
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The IDC Market Analysis Perspective report delivers a concise view of the customer data platform (CDP) market in Asia/Pacific including Japan (APJ). Technology suppliers' sales, marketing, and product leaders can use this information to und...
By: 
David Wallace
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This IDC Survey Spotlight depicts the most important business priorities of firms from IDC's ongoing global survey. The top 5 of 12 priorities are ranked by organization roles and executive levels based on the November 2022 survey. Business...
By: 
Gerry Murray
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David Wallace
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Douglas Hayward
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This IDC Market Perspective highlights the importance of AWS for Advertising and Marketing. AWS for Advertising and Marketing is a major development that will reshape the industry. By democratizing distributed data management and AI and ana...
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    Market Note - Significant Vendor Announcement(s) in Customer Data and Analytics
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2023 Q1 Market Note Tech Supplier

    Market Note - Significant Vendor Announcements in Customer Analytics
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2023 Q1 Market Note Tech Supplier

    PeerScape: Customer Data Platform Implementation Best Practices
    By:
    David Wallace
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    Topics:
    Software, Consumer, Big data, Services, Social business

    Planned for CY2023 Q1 IDC Perspective Tech Buyer


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Analyst Location

United States



Coverage

Digital transformation



Regions

Worldwide, North America