George Mbuthia

Research Analyst

This IDC Market Perspective gathers ideas and recommendations from analysts and market players to assist vendors and distributors in developing their sales and marketing incentive strategies and growing their brands in the post-pandemic mar...
This report summarizes the current state of the Nigerian ICT market. It draws on sources such as IDC's Black Book and leverages market analysis by different IDC analysts to highlight key developments in the market and showcase emerging oppo...
This IDC Market Perspective looks at the market opportunities that are likely to emerge in the broader ICT sector as a result of the Ethiopian government's intentions to open up the telecommunications sector and allow foreign investment. It...
Analyst Location





Middle East and Africa