Gerry Brown

CX Research Director, European Software Group




By: 
Gerry Brown
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Van Valdez
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This IDC study analyzes and sizes the European CRM applications market for 2021 and provides forecasts for 2022-2026. IDC divides the CRM applications market into the six functional markets — advertising, contact center, customer service, d...
By: 
Gerry Brown
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Van Valdez
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This IDC Market Share study examines the CRM applications market for 2019-2021 as well as the revenue and market shares of the leading vendors in 2020. This study includes tables and charts mapping the market shares of Western European vend...
By: 
Gerry Brown
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Van Valdez
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This IDC Market Note presents IDC's opinions on Adobe's approach to personalization at scale, presented at its 2022 summit. Adobe presents its Experience Cloud platform as both a modular and an end-to-end suite of tools, featuring Real-Time...
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    Customer Success Maturity modelling and benchmarking for the enterprise
    By:
    Gerry Brown
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    Topics:
    Software, Enterprise social software, Social business, Mobility

    Planned for CY2022 Q2 IDC Perspective Tech Buyer

    Developing CX applications for Gen Zs
    By:
    Gerry Brown
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    Topics:
    Software, Consumer, Marketing and sales operations, Social business, Digital transformation, Future of customer experience

    Planned for CY2022 Q2 Market Note Tech Supplier

    Evaluating Frictionless Engagement
    By:
    Gerry Brown
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    Topics:
    Software, Consumer, Marketing and sales operations, Social business, Digital transformation, Future of customer experience

    Planned for CY2022 Q2 IDC Perspective Tech Buyer


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Analyst Location

United Kingdom



Coverage

Software



Regions

Western Europe