This IDC Web Conference serves to introduce a new model for marketers and sellers to work within, for their lead generation, customer creation, and value management efforts. The marketing and sales funnel model is no longer as effective in ...
The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement
This IDC Perspective focuses on the new Adaptive Customer Engagement (ACE) model that engages the modern digital-first B2B buyer. Marketing is facing the reality of reaching and influencing a predominantly digital-first buyer. Today's buyer...
New Model for Sales and Marketing: Introducing ACE
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