Jason Cunliffe

Group Vice President, Content Marketing Services




By: 
Laurie Buczek
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Jason Cunliffe
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This IDC Web Conference serves to introduce a new model for marketers and sellers to work within, for their lead generation, customer creation, and value management efforts. The marketing and sales funnel model is no longer as effective in ...
By: 
Laurie Buczek
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Jason Cunliffe
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This IDC Perspective focuses on the new Adaptive Customer Engagement (ACE) model that engages the modern digital-first B2B buyer. Marketing is facing the reality of reaching and influencing a predominantly digital-first buyer. Today's buyer...
    New Model for Sales and Marketing: Introducing ACE
    By:
    Laurie Buczek
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    Jason Cunliffe
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    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2023 Q2 IDC Perspective Tech Buyer

Analyst Location

United States



Coverage

Sales enablement



Regions

Worldwide, North America