Jason Cunliffe

Group Vice President, Content Marketing Services




The Digital-First Era Demands a New Marketing and Sales Model: Introducing Adaptive Customer Engagement
$4,500.00
By: 
Laurie Buczek
,
Jason Cunliffe
This IDC Perspective focuses on the new Adaptive Customer Engagement (ACE) model that engages the modern digital-first B2B buyer. Marketing is facing the reality of reaching and influencing a predominantly digital-first buyer. Today's buyer...

Sep 2022 | Doc #US49626322 | IDC Perspective

    New Model for Sales and Marketing: Introducing ACE
    By:
    Laurie Buczek
    ,
    Jason Cunliffe
    Products:
    CMO Advisory Service
    Topics:
    Marketing and sales operations, Marketing operations, Marketing automation, Market intelligence

    Planned for CY2023 Q1 IDC Perspective Tech Buyer

Analyst Location

United States



Coverage

Sales enablement



Regions

Worldwide, North America

Team member of

Business Value, Integrated Marketing, Sales Enablement, Thought Leadership