TECH SUPPLIER Aug 2021 - IDC Survey - Doc # META48123821

Marketing Leaders’ 2021 Digital Agenda: United Arab Emirates Perspective

By: Eren EserPrincipal Analyst, Turkey, IDC, Jebin GeorgeProgram Manager, Insights, MEA, Ranjit RajanVice President, Research (META), IDC

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Abstract

This IDC Survey provides an up-to-date perspective of organizations in the United Arab Emirates (UAE) on the business and ICT market outlook in the country. The document presents the results of IDC's UAE Line-of-Business Marketing Survey, conducted in December 2020. The survey covers the 2021 ICT spending plans, digital initiatives, and technology focus areas of marketing executives. It also gauges the impact of COVID-19 on organizations in the country.

"In an environment of depressed customer purchasing power, driving demand and lead generation have become the top business priorities. In response, marketing executives in the Emirates are shifting their focus to the digital realm." — Senior Research Manager Eren Eser, IDC META


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