TECH SUPPLIER Oct 2021 - Market Perspective - Doc # LA48326421

Sales Acceleration: Latin America Tech Buying Behavior and Budgets


Diego Anesini

This market perspective summarizes the most important enterprise tech buyer behavior and budget trends in Latin America, using an analysis of primary and secondary information sources.

This report analyzes digital transformation maturity status in the current and future CIO agenda, future enterprise trends, the expected impact on the IT market, and a future outlook.

Lastly, this document provides key recommendations for vendors and service providers.

“Organizations in the region are on a path of no return towards their digital transformation, which is generating renewed opportunities for the technology market. Understanding strategic priorities and key technologies will be critical for technology providers to differentiate their value propositions,” states Diego Anesini, Research Director, Latin America. “Revenues from digital products and experiences will be responsible for at least $ 1.6 trillion in the region's economy in 2025.”



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