Print Page

Canadian Quarterly Wearable Device Tracker

IDC's Canadian Quarterly Wearable Device Tracker® measures and analyzes the size and growth of wearable devices in Canada, offering shipment and revenue data for this fast-growing market. This tracker is updated quarterly and includes historical data from 1Q13, two years of quarterly forecasts, and three years of annual market projections. Clients will benefit from an independent perspective and details on vendors, technology, market opportunity, and trend analysis. Users ranging from product planners, device manufacturers, app developers, and communications service providers may use this service to inform overall corporate strategy and specific product-planning initiatives.

Technology Coverage

This tracker provides total market size and vendor share for the following technology areas and segmentations. Measurements for this tracker are in unit shipments and the dollar value of those units. Historicals for this tracker are updated quarterly and includes quarterly data from 1Q13. Specifically, this product will include:

Core Coverage

  • Product category: Smart wearables and basic wearables
  • Product: Wristwear (e.g., watch and wristband), clothing, earwear, modular, and other
  • Vendor: 60+ and others
  • Operating system
  • Price band
  • Connectivity: Bluetooth, GPS, and NFC
  • Sensors: HRM, microphone, UV, and temperature
  • Customer segment: Commercial versus consumer
  • Channel: Direct — inbound/outbound, direct — internet, direct — store, indirect — etailer, and indirect — retail

Optional Content Add-Ons

  • Display
  • Cellular connectivity
  • Other attributes as available

Geographic Scope

  • Canada

Note: Segment and channel are delivered separately, not a cross-tab reference.

Data Deliverables

This tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

  • Historical data
  • Forecast data

Forecast Coverage

Forecasts for this tracker are updated quarterly and include two years of quarterly forecasts and three years of annual market projections. Measurement for this tracker is units shipped and the dollar value of those units. Specifically, this product will include:

  • Product category
  • Product
  • Operating system
  • Customer segment
  • Channel

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports

Related Links

Meet the Experts
Jean Philippe Bouchard

Vice-President, Mobility & Consumer Research, Canada

Manish Nargas

Senior Analyst, Consumer and Mobile Research