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Indonesia Quarterly City-Level Tablet Tracker

The objective of the Indonesia Quarterly City-Level Tablet Tracker® is to understand the market insights of the 24 cities representing more than 90% of the Indonesian tablet market. This service will benefit tablet vendors that wish to understand the city-level dynamics of the Indonesian tablet market and compete effectively in this fast-growing and expanding market.

Technology Coverage

This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in units sold to the end users.

Core coverage:

  • 2-in-1
  • Tablet
  • Optional content add-ons
  • Segment by channels and price band by vendors

Geographic Scope

  • Indonesia (1)
  • Mobile phone market across 24 cities across 5 regions of Java, Sumatra, Kalimantan, Sulawesi, and Bali. Cities covered are Balikpapan, Bandung, Banjarmasin, Batam, Denpasar, Jakarta, Jambi, Jogjakarta, Kendari, Lampung, Makassar, Malang, Medan, Manado, Palu, Padang, Palembang, Pekanbaru, Palangkaraya, Pontianak, Samarinda, Solo, Semarang, and Surabaya.

Data Deliverables

This tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. For a complete delivery schedule, please contact an IDC sales representative. Deliverables for this tracker are:

  • Historical data
  • Qualitative report

IDC's Tracker Methodology

IDC's tracker data is developed using a rigorous methodology that includes well-planned and well-coordinated local, regional, and worldwide data cross-checks combined with a proprietary advanced data consolidation and analysis data platform managed by IDC's Worldwide Tracker organization. Data sources used in the process of determining IDC's tracker numbers include, but are not limited to:

  • In-country local vendor interviews
  • Distribution data feeds
  • Worldwide and regional vendor guidance
  • ODM data
  • In-country local channel partner discussions
  • Import records
  • Feedback from component suppliers
  • Vendor briefings and public financial reports

Related Links

Meet the Experts
Mevira Munindra

Senior Research Manager and Head of Operations, IDC Indonesia