target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: Market Note - Doc Document number: # EUR250515523
UiPath Transitions to Enterprise Software Model with Updated Vision, Brand, and Strategy
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Abstract
This IDC Market Note analyzes UiPath's March 2023 repositioning as a broad business automation platform vendor. It highlights the significant changes UiPath is making to its go-to-market strategy to support the new positioning through 2023 and beyond, and shows how these changes represent an embrace of tried-and-tested enterprise software provider behaviors.