target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: Web Conference Proceeding: Tech Supplier - Doc Document number: # EUR150581123
CX Technology Purchasing Is Changing Fast — What Do You Need to Know?
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Abstract
This IDC Web Conference highlights the many changes taking place in the world of customer experience (CX) and impacting enterprise CX technology purchasing today. This includes major trends such as the rise of customer success services, omni-channel journeys, the role of intent and context in customer engagement and journey orchestration, and the growing influence of ChatGPT and generative AI.