target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: IDC Survey Spotlight - Doc Document number: # EUR150534023
What Do Young European Energy Customers (Gen Z and Millennials) Think About Their Energy Suppliers, and Why?
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Abstract
This IDC Survey Spotlight examines a portion of the IDC Energy Insights Utilities Consumer Survey carried out in June and July 2022. It surveyed 1,730 energy customers from around the world, covering the following countries: Australia, Argentina, Colombia, France, Germany, Japan, Mexico, the Philippines, Spain, Sweden, Turkey, the U.K., the U.A.E., and the U.S.
This IDC Survey Spotlight focuses on the results of 720 European energy customers from France, Germany, Spain, Sweden, Turkey, and the U.K. It analyzes how young energy customers (Gen Z Millennials) differ from older energy customers.
This report is part of a series of documents unveiling the energy consumer point of view over areas such as customer satisfaction, communication channels, expectations and satisfaction, reasons for interactions with energy suppliers, customer experience, the customer journey, and interest in new energy products and services. This IDC Survey Spotlight examines the results for the following areas: customer satisfaction/Net Promoter Scores, various tasks or steps along the customer journey, and the perception around energy suppliers' new energy-supply offers in comparison to two years ago.