TECH SUPPLIER Mar 2023 - Market Presentation - Doc # EUR150244423

Industry Personas Handbook: Worldwide Government 2023


Rimal Likhari
On-line Presentation


This IDC Market Presentation provides technology vendors with a better understanding of the roles of buyers in their targeted government organizations. It aims to answer the following questions:

  • Who are the key roles I need to address with my offerings, marketing messages, and sales campaigns?
  • What are their strategic priorities, day-to-day activities, major pain points, and challenges?
  • What are their KPIs?
  • What are their major pains and challenges?


  • 28 slides

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