TECH SUPPLIER Feb 2023 - Market Presentation - Doc # EUR150058323

IDC Market Glance: Customer Experience in Europe, 1Q23


Van Valdez
On-line Presentation


This IDC Market Glance provides an overview of the current makeup of Europe's customer experience (CX) application landscape, identifies some of the major software and services players, and depicts the general segments and structure of the market. The CX applications market remains an active marketplace as customer experience continues to be a top priority for enterprises, evidenced by ongoing IDC research among technology decision makers. Notable developments in vendor propositions center around enhanced analytics combining increased relevance and more personalized journeys, employing customer success strategies to improve customer retention and lifetime value, and managing employee and customer experiences in concert with each other.


Subscriptions Covered

European Customer Experience Management Strategies

Companies Covered

Marigold, Cegid Group, Teads Ltd., WPP plc, Odoo SA, comScore Inc., Five9 Inc., Google LLC, Boston Consulting Group Inc., SEMrush Inc., HubSpot Inc., Teamleader NV, Microsoft Corporation, Sprinklr Inc., Intershop Communications AG, Block Inc., cleverbridge AG, Dentsu Inc., Basis Technology Corp., R/GA Media Group, Inc., Gainsight Inc., NTT DATA Corporation, commercetools GmbH, Verizon Communications, Inc., LivePerson Inc., SAP SE, Devoteam S.A., Freshworks Inc., IFS AB, Webtrends Inc., Magnite Inc., Avaya Inc., shopware AG, Pipedrive, Inc., Meltwater Group, SuperOffice AS, Medallia Inc., Bain & Company, Inc., Adobe Systems Inc., KPMG International, Intercom Systems Inc., Shore Group Inc, Inc., IBM, amoCRM LLC, Spryker Systems GmbH, VeriFone Inc., Episerver Group AB, Momentive Inc., Cognizant Technology Solutions Corporation, Hootsuite Media Inc., Aurea Software, Inc., Divalto S.A., Infor Inc., NextRoll Inc., PricewaterhouseCoopers LLP, Genesys Telecommunications Laboratories, Inc., Shopify Inc., PROS Inc., The Trade Desk Inc., Oracle Corporation, Dixa ApS, SAS Institute Inc., Efficy SA, Accenture plc, ServiceNow, Inc., McKinsey & Company, Cision Ltd., Criteo S.A., Qualtrics, LLC, Cisco Systems Inc., Bazaarvoice, Inc., Mirakl SAS, Digital River, Inc., Forsta AS, Deloitte LLP, Media.Net Advertising FZ-LLC,, Inc., SugarCRM Inc., Veeva Systems Inc., IDEO Inc., Capgemini Services SAS, Sage Group plc, Inc., Eudonet, Content Square SAS, Omnicom Group Inc., Zoho Corporation Pvt. Ltd., Amdocs Limited, Alvaria Inc., Braze, Inc., Zendesk Inc., DL Software SA, Tata Consultancy Services Limited, Ernst & Young Global Limited, BearingPoint Holding BV, MediaMath, Inc., Actito, Ogury Ltd., Publicis Groupe SA, Conga, AppNexus Inc., NICE Ltd., SQLI S.A., Verint Systems Inc., Enghouse Interactive Inc.

Regions Covered

Central and Eastern Europe, Western Europe

Topics Covered

Advertising software, Customer relationship management applications, Marketing operations, Sales operations, eCommerce

  • 6 slides

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