target audience: TECH SUPPLIER Publication date: Jan 2023 - Document type: IDC Survey Spotlight - Doc Document number: # EUR150046022
What Most Motivates or Incentivizes Energy Customers to be Loyal to Their Energy Suppliers?
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Abstract
This IDC Survey Spotlight examines a portion of the IDC Energy Insights Utilities Consumer Survey carried out in June and July 2022. It surveyed 1,730 energy customers from around the world, covering the following countries: Australia, Argentina, Colombia, France, Germany, Japan, Mexico, the Philippines, Spain, Sweden, Turkey, the U.K., the U.A.E., and the U.S.
This report is part of a series of documents unveiling the energy consumer point of view over areas such as customer satisfaction, communication channels, expectations and satisfaction, reasons for interactions with energy suppliers, customer experience, the customer journey, and interest in new energy products and services. This particular report examines what most motivates or incentivizes energy customers to be loyal to their energy suppliers and what differences emerge across age groups.