target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Presentation - Doc Document number: # EUR149927422
Inflation, Currency Fluctuations, and Real Demand: Assessing the Real ICT Market Pulse in EMEA in 2022 and 2023
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Abstract
This IDC Market Presentation provides an in-depth look at the EMEA ICT market in 2022. IDC's European Macroeconomics team and other analysts assess the growth drivers in this market in terms of four factors: tech price increases (due to inflation), fluctuations between exchange rates (local currency versus the dollar), vendors' shift in product mix, and real demand push. Analysis is performed across the main tech domains: devices, infrastructure, software, IT services, and telecom services. The presentation also assesses the major factors that will affect growth in the EMEA ICT market in 2023 and identifies the priority areas that tech providers must address to thrive through the current storm of disruption.