target audience: TECH SUPPLIER Publication date: Dec 2022 - Document type: Market Presentation - Doc Document number: # EUR149869022
Industry Personas Handbook: Worldwide Financial Services 2022/2023
Content
- 32 slides
Get More
When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.
Related Links
Abstract
This IDC Market Presentation seeks to provide technology vendors with a better understanding of the roles in financial services organizations. It aims to answer the following questions:
- What are the key personas I need to address with my offerings, marketing messages, and sales campaigns?
- What are their strategic priorities, day-to-day activities, major pain points, and challenges?
- What are their KPIs?
“Increasing competition and market complexity compels technology providers to carefully articulate their value propositions to the different personas they are selling to. They should understand and leverage the KPIs that each persona is measured on." — George Briford, Director, IDC Financial Services Insights