Abstract

This IDC Market Perspective describes the different product and services under the consumer category "peace of mind," which aims to protect and track the personal belongings and loved ones of users from different perspectives: cybersecurity, tracking, efficiencies, etc. The role of telco operators for taking these products to market is analyzed, and recommendations for doing so effectively are included.

"In our hyperconnected world, peace-of-mind digital products are top-of-mind for consumers across Europe. In addition, telecom operators are key providers of this product category based on the trust they have from customers and their expertise in bringing to market digital products related to connectivity," said Alejandro Cadenas, associate vice president of research, Telco Mobility in EMEA.

Coverage