TECH SUPPLIER Aug 2022 - Market Presentation - Doc # EUR149543122
Retail Personas Playbook, 2022
Abstract
This IDC Market Presentation provides the Retail Persona Playbook, which is designed to provide technology vendors a better understanding of their buyer personas. It aims to answer the following questions:
- Who are the key personas I need to address with my:
- Offering (products and services)
- Marketing messages
- Sales campaign
- Sales activity
- What are their strategic priorities and their day-to-day activities?
- What are their major pains and challenges?
- What are their KPIs?
This first edition of the document focuses on the Chief level to provide a comprehensive view of the retail companies.
"With increasing competition and market complexity, technology providers must carefully articulate their value propositions for the different personas they are selling to. They need to understand and leverage the KPIs that each persona is measured on," said Roberta Bigliani, Group Vice President, IDC Insights.
Coverage
Subscriptions Covered
IDC Retail Insights: Americas Retail Industry Intelligence , IDC Retail Insights: Asia/Pacific Retail Industry Intelligence , IDC Retail Insights: European Retail Industry Intelligence , IDC Retail Insights: Worldwide Retail Industry Intelligence
Regions Covered
Topics Covered
C-suite relationships, Market intelligence, eCommerce
Vertical Markets
Content
- 31 slides
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