Abstract

This IDC Market Analysis Perspective examines how telcos build on their customer relationships to achieve growth from mass-market services. Connectivity is integral to our lives and is a telco's core product. But even with growing demand, competition and commoditization prevent revenue growth. Consumers increasingly perceive the value of their connectivity to come from over-the-top (OTT) digital services. However, there is opportunity for telcos to leverage their valuable customer relationships by offering complementary services as well as finding new ways to provide value to customers and new digital partners to carve a unique place in the digital value chain.

Coverage