TECH SUPPLIER Apr 2022 - Web Conference Proceeding: Tech Supplier - Doc # EUR148958322

The Technomics Tangle: How Macroeconomic Forces Are Affecting the European Digital Market (and Vice Versa)


Carla La Croce
Anielle Guedes
Luca Butiniello


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This IDC Web Conference analyzes the latest insights on what we should expect from a digital market standpoint over the next years, how industries will be affected by incoming investments, and how tech providers can seize this next big opportunity ahead. It answers questions such as:

  • What will the European stimuli represent for the European digital market?
  • Which countries and industries will represent the most promising opportunities for the following years?
  • How are chip shortages affecting the digital spending of organizations?

According to IDC research, European countries are expected to allocate more than $250 billion of new resources into digital investments over the next five years, as part of economic stimuli to accelerate recovery after the COVID-19 pandemic. These resources will generate new opportunities for tech providers, potentially changing the digital landscape over the next years.

Nevertheless, several headwinds might hamper recovery. In 2021, a tech materials war and chip shortages were among the most critical wild cards that organizations had to face. The COVID-19 pandemic uncovered critical supply chain issues, which first hit the automotive industry, and quickly cascaded to other verticals. Disruption has also created unexpected market dynamics that may endure.

In this IDC Web Conference, Carla La Croce, Anielle Guedes, and Luca Butiniello of the IDC European Customer Insights and Analysis team will share views on the mutual relationship between economics and technology. On one hand, the spread of new and more advanced technology solutions supports economic growth across countries. On the other hand, global economic dynamics are affecting technology adoption and digital progress.



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