Abstract

This IDC Market Forecast analyzes mass market services in the telecommunications market in Europe and examines the outlook and likely trends for 2022–2026. For the purposes of this study, mass market telecom services are defined as connectivity and pay TV services aimed at the consumer and small office/home office segments. This study discusses key market trends and challenges, as well as the competitive dynamics in these markets.

"Connectivity is incredibly important to consumers as an essential enabler of their digital lives. Inflation will fuel an increase in service prices. Combined with growing usage, this will result in increased spending on connectivity services in the short term." — Senior Research Analyst Dusanka Radonicic Gohner, IDC European Telecoms

Coverage