TECH SUPPLIER Jul 2018 - Market Perspective - Doc # EMEA44116818

Why Cloud Adoption Follows a Different Pattern in Europe

By: Carla ArendSenior Program Director, European Software


This IDC Market Perspective outlines the cultural, technical, and geopolitical factors that influence cloud adoption in Europe and explains why it follows a different pattern from the U.S. It also advises on how to respond to these factors.

"European organizations are not merely behind in their cloud adoption, but they do in fact follow a different path to the cloud," said Carla Arend, senior research director, European Cloud Research. "Cloud-first messages only resonate with a quarter of European organizations, while best-fit strategies become more popular as cloud maturity increases. Defining a cloud operating and governance model is the key action necessary for a successful cloud journey, and European organizations are thorough in their approach. Once they feel comfortable that they got it right, they are ready to be very innovative in the cloud."



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