target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: Conference Proceeding: Tech Supplier - Doc Document number: # DR2023_T3_AC
Matching Customer Data and Engagement — How Retailers Are Building Connected Experiences
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Abstract
These event proceedings were presented at the IDC Directions conferences in Boston and Santa Clara in March 2023.
This session describes how retailers are extending the value of CDP's drive loyalty, ROI, and LTV. The holistic vision for customer 360 is to tie customer touch points together through a central directory and corpus of information, so that customer care, marketing, operations, and ultimately the customer find more value in shared experiences. Attendees will hear about:
- A retailer's journey from customer data manager to customer experience connector
- How retailers can improve outcomes by integrating customer data more holistically
- A vision for automated and prescient customer experiences