TECH BUYER Jul 2022 - IDC Perspective - Doc # CHC48486322

IDC Perspective: 助力技术买家创造可持续的企业价值——面向技术营销人员和销售负责人的战略观点

By:

Christopher Lee Marshall
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,
Daniel-Zoe Jimenez
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,
Linus Lai
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,
Sandra Ng
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,
Meredith Whalen
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Abstract

数字企业面临着新挑战和新机遇。他们的成功取决于各种内外部利益相关者的持续支持。系统化的指标、关键绩效指标(KPI)和目标可对这些利益相关者的参与度和责任进行衡量与监督,从而为整个企业及其生态系统和可持续发展目标的业务价值创造提供支持。IDC亚太区数据分析副总裁Chris Marshall博士表示:"生态系统的韧性和可持续发展成为了新的技术准则,供应商需要对其信息做出相应调整。"


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