target audience: TECH SUPPLIER Publication date: Oct 2023 - Document type: Market Presentation - Doc Document number: # CA51325723
Trending Now: Canadian Consumer — Purchase Journey Behaviours — Consumer Devices, 2023 Hot Topic
This IDC Market Presentation highlights Canadian consumers' buyer behaviour as it relates to their journey from initial interest/intent to purchase to the final purchase of consumer devices — specifically, desktops, laptops, smartphones, tablets, wrist-worn wearables, smart wireless earwear, smart TVs, and smart speakers. It highlights the varied sources used/influences that drive interest/intent, knowledge gathering, and ultimately the final purchase of the aforementioned devices by Canadian consumer along with the time taken by consumer to complete that purchase journey. Additional insight is provided through added demographic comparisons where relevant.
The data presented in this document is useful for market intelligence roles, product managers, and product marketers who seek to understand the buyer behaviour of Canadian consumers toward the major consumer devices.
Additional insight/commentary is available on request.