target audience: TECH SUPPLIER  Publication date: Sep 2022 - Document type: IDC Survey - Doc  Document number: # CA48450622

Canadian Consumer Devices Survey, 2022 Results: Wearables

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  • Shahd Elashri Loading
  • Manish Nargas Loading

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  • 45 slides


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Abstract


This IDC Survey presents findings from IDC Canada's recent consumer survey focusing on consumer wrist-worn wearables (such as smartwatches, hybrid watches, wrist-worn fitness trackers.) and "hearables" (such as smart wireless earphones/headphones, etc.) in Canada. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of such devices. Further, the document also outlines data on brands, purchase channels, and device behaviour for Canadian consumers. Additional insight is provided through added demographic comparisons where relevant.

The data presented in this Survey is useful for market intelligence roles, product managers, and product marketers who seek to understand the buyer behaviour of Canadian consumers for such wearable devices.



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