TECH SUPPLIER Sep 2022 - Market Perspective - Doc # AP49680322

The Rise of Financial Technology Start-Ups in India and Opportunities for IT Providers


Sairam Balasubramani
Seng Keong Low
Daniel-Zoe Jimenez

This IDC Market Perspective presents a first take on digital-native businesses (DNBs) in India, focusing on financial technology (fintech) and their needs. The report presents current opportunities for fintech DNBs and opportunities for technology vendors to help them reach their goal toward customer acquisition and public offering.

"Fintech DNBs are growing rapidly, and partnerships are a win-win for fintech DNBs and technology vendors in terms of having faster go-to-market (GTM) strategies and tapping into underserved markets. As the growth of DNBs progresses, the need for complex technology rises, leading to outsourcing of services from technology vendors," says Sairam Balasubramani, senior market analyst, IDC India.



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